Head of Growth Marketing

Oakland, California, United States expand job description ↓

Description

Reserve’s mission

Reserve is a blockchain-based project that is developing a cryptocurrency that is supposed to be pegged to the U.S. dollar, called a stablecoin. It will be inexpensive to send and provide users access to the benefits of cryptocurrencies without the volatility. While we expect that Reserve will be valuable to traders and app developers inside the crypto ecosystem, we’re most excited about it replacing inflationary currencies and dysfunctional banks. And with the currencies in Venezuela, Argentina, Turkey, and elsewhere approaching hyperinflation, now seems like the right moment for people to choose something new.

Decentralized currencies have the opportunity to change global financial and monetary institutions for the better. If you’re excited by this idea, we would love to hear from you.


Your role

In the modern age only governments and M-Pesa have succeeded at creating a widely adopted currency. There have been many companies that have tried, but centralized control of the currency has always lead to its downfall, whether via fraud or illegal activity. Cryptography has solved this problem by enabling trustless digital money, but implementation remains a hurdle to overcome. Your goal is to lead Reserve’s adoption of our first million users.

You, and the Growth Marketing Team you help to build, will do what it takes to get traction in our various markets. You’ll test and refine use cases alongside our executive and product teams. Once we have tight product-market fit you’ll help us aggressively scale to exponential growth through a combination of digital marketing and growth hacking.

Requirements

    • You're happy to be based in the SF Bay Area or New York.
    • You're able to learn new technical subjects. (You'll need to understand the intricate details of how our protocol works.)
    • You have gone through the scaling process before and know what it’s like to go from 20 people to 100.
    • You have built a growth marketing engine from the ground up, and are confident creating and evolving growth strategies.
    • You have built and managed your own growth marketing team, and you know how to elicit high performance from every team member.
    • You're a master of traditional digital marketing strategies, and have creative ideas on growth hacking to help drive exponential growth.
    • You're a fit for our eccentric culture (read more about it here).


Nice to haves

    • Familiarity with the blockchain industry.
    • Experience with public speaking and pitching potential investors and partners.
    • You already have a few people in mind that you’d want to bring onto this team, and have the ability to do so.

Benefits

    • Competitive compensation with the ability to customize cash versus equity.
    • A beautiful office with views overlooking Lake Merritt. Excellent restaurants and coffee shops right down the street. (If you decide to work in the Bay.)
    • Health insurance coverage.
    • Free gym membership (the gym is 1 block away from our Lake Merritt office).
    • Well stocked kitchen (you’ll never run out of LaCroix).
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